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National Albanian Registry United States of America

Press

For reporters and editors.

NAR is a community-led count of Albanian Americans. A nonprofit organization. Founded 2026. If you need a verified source, a named contact, and citable numbers — not a press release pretending to be one — start here.

Live count

On the registry
What this counts →

Registrants on the National Albanian Registry. Refreshes live in your browser. Quote with the time you're looking at it.

Direct line

Ervin Toro, Founder

press@albanianregistry.org
(718) 290-5161
Email replies within 24 hours, weekdays. For anything time-sensitive, mark "URGENT" in the subject — or call directly.

Fact sheet

Citable numbers and definitions.

U.S. Census count

~224,000

ACS 2024, self-reported Albanian ancestry

Community estimate

~1,000,000

Includes ethnic Albanians from Kosovo, North Macedonia, Montenegro, Çamëria, Arbëreshë, and 2nd–3rd-gen US-born

Top states

NY · MI · MA

~60% of Census-counted Albanian Americans

Founded

2026

501(c)(3) nonprofit, IRS confirmation pending

Albanian Citizenship Law

Law 113/2020

Extends citizenship by descent up to great-grandparent; no residency requirement

Hashtag

#CountMeAlbanian

Sources: U.S. Census ACS 2020 + 2024, Albanian American Civic League, Albanian Nationality Law (Law No. 113/2020). Underlying methodology: About NAR.

Story angles

What there is to write about.

  • A community-led count of an invisible population

    224K Census-counted vs. ~1M estimated. NAR is an effort to close that gap from inside the community, not from the federal government.

  • Albanian citizenship by descent

    Albania's 2020 Citizenship Law extends descent eligibility up to great-grandparent. Most American Albanians qualify and don't know it. A diaspora-wide legal-entitlement story that hasn't been reported.

  • The pizzeria-and-roofing economy

    Albanians own ~1,500+ pizzerias in the Northeast and a substantial share of NYC-tristate construction. Until NAR, no verified count of Albanian-owned business in America existed.

  • Cross-confessional unity in a Balkan-American diaspora

    ~50% Muslim, ~25% Catholic, ~25% Orthodox — yet nationality precedes religion. NAR's endorsement push deliberately spans the three communities.

  • The trust gap

    Albania ranks last among ~90 countries in generalized social trust — about 3% of Albanians say most people can be trusted, per the Integrated Values Surveys (2017–2022 wave, published 2024 via Our World in Data). NAR's whole premise — get Albanians to put their name on a list — runs directly against that grain. Why it might work anyway, and what makes a community-led count different from a government one.

  • Visibility, recognition, language access — the honest ladder

    Federal language-access programs read from Census ancestry counts. Title VI of the Civil Rights Act covers translated hospital and school forms above ~5% or 1,000 LEP. Higher Education Act Title VI funds university Albanian programs based on documented community size. VRA §203 is the threshold model state and local laws use for ballot translation (the §203 list itself is closed to four language-minority groups; Albanian isn't on it). No community-built registry has ever moved a federal funding formula on its own — what they've moved is recognition (Arab American Institute's 40-year MENA campaign, Sikh Coalition's 2013 FBI hate-crime category, AAPI Data's sub-group disaggregation). NAR sits alongside the Census ACS — not as a replacement — so the recognition story has a credible second source. The most concrete news hook NAR has is the honest framing itself: visibility first, recognition over time, no automatic federal trigger.

Team

Who runs NAR.

Eight Albanian Americans across five states. Volunteer board, unpaid. Founder & President, Treasurer, Secretary, Director of Outreach, plus product and engineering. Full bios at albanianregistry.org/about.

  • Ervin Toro

    Founder & President · New York

    Ervin Toro, MBA

    From Fier; in NY since 1997. Senior international-mobility leader at Standard Chartered; President of the NY Chapter of the AANO; host of the Red Line Talk Show podcast.

    Headshot ↓ · LinkedIn · Interviews EN + SQ · Full bio →

  • Iliriana Sela

    Director of Outreach · National

    Iliriana Sela, MS, MBA

    Born in NY; second-gen with family roots in Dibër. Physician Assistant and healthcare leader. Builds relationships across community organizations, parishes, and healthcare networks.

    Headshot ↓ · Interviews EN + SQ · Full bio →

  • Erold Merko

    Treasurer · Michigan

    Erold Merko

    From Erseke; in Michigan since his teens. 20+ years in financial services; licensed Financial Advisor since 2007. Senior wealth-management professional. Treasurer of NAR.

    Headshot ↓ · Interviews EN + SQ · Full bio →

  • Nalvi Duro

    Secretary · Florida

    Nalvi Duro

    From Lushnje; lives in Tampa. Bioinformatics scientist at Booz Allen Hamilton (VA Million Veteran Program); PhD in cell & molecular biology, USF. President of the AANO Tampa Chapter.

    Headshot ↓ · Interviews EN + SQ · Full bio →

  • Marsel Alickolli

    Outreach · Texas

    Marsel Alickolli

    From Pogradec; based in Texas. Runs GPS Foods, a wholesale foodservice distribution business across the South. Carries the count outside the Northeast.

    Headshot ↓ · Interviews EN + SQ · Full bio →

  • Esti Gajda

    Engineering · Michigan

    Esti Gajda

    Software engineer in Ann Arbor; CS at the University of Michigan. Founder of Lahuta.org and Lahuta.Pro. Founding engineer at NAR.

    Headshot ↓ · Interviews EN + SQ · Full bio →

  • Leart Ulaj

    Product · New York

    Leart Ulaj

    Second-gen Albanian American in New York; Information Science at Cornell. Product Manager building developer infrastructure in crypto at Gemini, Avalanche, and Arbitrum.

    Headshot ↓ · LinkedIn · Interviews EN · Full bio →

For higher-resolution headshots or to request an interview, email press@albanianregistry.org or book a 30-minute call.

Brand assets

Logos, eagle, and use guidance.

For editorial use only. The NAR primary lockup is the Albanian double-headed eagle beside the Playfair Display wordmark, with a red UNITED STATES OF AMERICA subline keyed to the wordmark width. Use the full lockup wherever space permits. Use the isolated eagle mark (square crop) for avatars and small placements. Don't recolor or restyle the eagle. Don't substitute NAR's lockup with the Republic of Albania state eagle — they are distinct marks. Need a different format (vector EPS, social-tile sized, alternate ratios)? Email press@albanianregistry.org and we'll send it within the day.

Full brand book — construction, clearspace, palette with Pantone/RGB/CMYK, type specimens, do/don't: albanianregistry.org/brand-kit.

Primary lockup · NAR-owned

National Albanian Registry — full lockup, light background

Primary lockup · light backgrounds

Full lockup (PNG · 2495×334, transparent)

Heritage iconography · public domain

The Albanian double-headed eagle is a national symbol of the Albanian people in the public domain. It predates and is not owned by NAR. We include it in supporting lockups as a heritage cue — never as our standalone institutional identity, and never in a way that suggests endorsement by the Republic of Albania.

  • Albanian double-headed eagle in NAR red

    Heritage eagle · light backgrounds

    Eagle (red) (SVG)

    Public-domain Albanian national eagle, NAR red.

  • Albanian double-headed eagle in white

    Heritage eagle · dark backgrounds

    Eagle (white) (SVG)

    Public-domain Albanian national eagle, white.

Color palette

  • NAR Red

    #B22230

  • Ink

    #1A1A1A

  • Cream

    #FBE9E7

  • Gold rule

    #D4A93C

Do

  • · Use the stacked lockup for byline credits.
  • · Pair the white eagle with red, ink, or photographic backgrounds.
  • · Maintain clearspace equal to the eagle's height around the mark.

Don't

  • · Recolor the eagle outside the four palette colors.
  • · Stretch, skew, rotate, or add effects.
  • · Pair NAR marks with the Albanian government seal as if endorsed.

Voices from the community

Albanian-American creators, on registering.

United Albanian Festival, Staten Island — May 2026. Two unscripted clips from creators who had registered earlier, recorded at the booth urging others to do the same. They play muted as you scroll. Tap to hear them, tap share to send to anyone.

Burek Boys

Rob Twizz & Rrok

"Takes two minutes. Let's count all the Albanians."

Blerim Nik

Founder, Hajde Zemer · with Ervin Toro

"It's almost like a census, but an Albanian census."

Closed captions on both. Full transcripts on request: press@albanianregistry.org.

In the news

Coverage and interviews.

Where reporters and broadcasters have covered the registry. To request an interview in English or Albanian, email press@albanianregistry.org.

  • Red Line Talk Show · Long-form interview · Episode 89 · Founder's own podcast · · In English

    Count Me Albanian | Why the Albanian-American Community Must Be Counted | Ervin Toro [Ep. 89]

    Ten-minute conversation with founder Ervin Toro about Count Me Albanian — why the U.S. Census's 224,000 figure undercounts the community, what registrants are actually asked (name, email, ZIP — no SSN, no immigration status), what changes once Albanian Americans have a verified count of their own, and the community-board structure that keeps NAR governance independent of any one founder. Host introduces NAR as her husband's initiative; surfaced here for transparency.

    "If we're not counted, we're invisible — in data, in funding, in representation."

    — Ervin Toro, Founder · NAR
  • 5 Pyetjet · Online news interview · Albania · · In Albanian

    "Amerika formon Shqipërinë e Madhe" — Vjen lajmi i shumëpritur — Hapet regjistrimi nga Ervin Toro

    ""America is forming a Greater Albania" — The long-awaited news — Registration opens by Ervin Toro"

    Host Dylber Balla speaks with founder Ervin Toro four days after launch — the early registrant count, the all-volunteer board, the planned business directory in phase two, what a credible community count builds toward over time (visibility, recognition campaigns, language-access advocacy), and why NAR chose a slow grassroots start over an immediate media blitz.

    "My goal is to register one million Albanians within one year."

    — Ervin Toro, Founder · NAR
  • Ora News · National TV · Albania · · In Albanian

    Shqiptari i '97-ës në SHBA: Pas 30 vitesh emigrim, thirrje për kthim dhe bashkim të diasporës

    "Albanian who came in '97 to the US: After 30 years of emigration, a call for return and diaspora unity"

    Founder Ervin Toro on Albanian national TV — why the 224,000 U.S. Census count of Albanian Americans is a fraction of the real number, how the registry protects privacy, and what changes once the community has a verified count of its own.

    "If we don't have a number, we don't have economic power."

    — Ervin Toro, Founder · NAR

Boilerplate

"The National Albanian Registry (NAR) is a nonprofit organization producing a community-led count of Albanian Americans. The U.S. Census records approximately 224,000 Albanian Americans; community estimates including ethnic Albanians from Kosovo, North Macedonia, Montenegro, and Çamëria, plus second- and third-generation Americans, place the real number near 1 million. Founded in 2026, NAR is governed by a volunteer board with regional ambassadors across the United States. Registration is free, takes 2 minutes, and yields a digital Certificate of Albanian Identity."

Cleared for any media use. Cite as: National Albanian Registry, albanianregistry.org.