Brand Book
Vol. 01 · 2026 Edition
v1.1 · Last revised 2026-05-07
National Albanian
Registry.
A working brand book. The rules are tight, the assets are free, the substitutions are not negotiable. Use the lockup as provided. Use the palette as provided. Use the typefaces as provided.
01 — Logo
The lockup.
The eagle, the serif wordmark, and the red UNITED STATES OF AMERICA subline are one mark. They lock together. Don't separate, recolor, restack, or restyle them.
Primary lockup · light surface
PNG · 2495 × 334 · transparent
02 — Variants
Four approved alternates.
Use one of these only when the surface or context forces it — a dark photo background, a square avatar slot, a footer where the eagle is already in the header.
Primary lockup — dark surface
PNG ↓White wordmark on #1A1A1A. Use on dark sections, footer, dark imagery.
Wordmark — light surface
PNG ↓No eagle. Use on letterhead footers and second-instance placements.
Wordmark — dark surface
PNG ↓Reverse wordmark for dark backgrounds.
Eagle mark
PNG ↓Square avatar — favicons, social profile photos, app icons, stickers.
03 — Construction
Clear space & min size.
The lockup needs air. Reserve at least x on every side, where x equals the height of the eagle.
Clear space
Reserve a margin equal to the eagle's height (x) on all four sides. No competing graphics, type, or borders inside the dashed frame.
Lockup
min 380px / 1.5in wide
Eagle mark
min 24px / 0.25in square
Minimum size
Below these sizes the dot eagle goes muddy and the subline becomes unreadable. For favicons or anything below 24px, use the eagle mark only.
04 — Misuse
Don't do this.
If a placement requires anything in this list, change the placement — or pick a different mark variant from §02.
✗ Don't recolor
✗ Don't stretch
✗ Don't rotate
✗ Don't fade or ghost
05 — Color
Palette.
Eight tokens. No new colors. HEX for digital, RGB for screens, CMYK for print, Pantone for spot. Click any swatch to copy hex.
06 — Typography
Two typefaces.
Both open-source on Google Fonts. No substitutes — not Cambria, Times, Helvetica, Arial, or Canva fallbacks.
Display · Headlines · Wordmark
Get on Google Fonts →Playfair Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0 1 2 3 4 5 6 7 8 9 — & / @ % $ # !
- Weight
- 800 ExtraBold
- Tracking
- −0.02em
- Use for
- H1 · Wordmark
- Don't use for
- Body · UI
Body · UI · Sub-headlines
Get on Google Fonts →Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0 1 2 3 4 5 6 7 8 9 — & / @ % $ # !
- Weights
- 400 / 600 / 700
- Body size
- 15–16 / 1.65 LH
- Use for
- Body · UI · Caps
- Don't use for
- Wordmark
07 — Voice
How we sound.
Plain. Direct. Active. Real numbers carry the weight; we don't dress them up.
Use
- "Be counted."
- "Register in 2 minutes."
- "~224,000 in the 2024 ACS. We think it's closer to 1,000,000."
- "Volunteer-led. Listed publicly."
- "56,000 in New York. 27,000 in Michigan. 21,000 in Massachusetts."
Don't use
- Empower · Unleash · Journey · Elevate
- The most trusted · Leading · Premier
- Solutions · Seamless · Robust
- Discover your heritage — be specific instead.
- Actually, really, truly, basically as fillers.
Do
- ✓Use the lockup exactly as provided.
- ✓Use #CountMeAlbanian on every public post.
- ✓Tag @countmealbanian on Instagram + TikTok, Count-Me-Albanian on Facebook, national-albanian-registry-usa on LinkedIn.
- ✓Lead with real numbers — they do the work.
- ✓Write in EN and SQ for mixed-language audiences.
Don't
- ✗Recolor, distort, rotate, or skin the logo.
- ✗Make NAR-branded merch without board sign-off.
- ✗Pair the eagle with party flags or government symbols.
- ✗Make claims about citizenship, voting, or legal status NAR doesn't make.
- ✗Register the registry name on a domain you own — it's a trademark.
08 — Contact
Need something else?
Vector source files, alternate formats, partner co-branding, merch approval, custom dimensions for a specific publication.
Brand requests
contact@albanianregistry.org
Asset requests, co-branding, merch approval.
Press kit
albanianregistry.org/press →
Org backgrounder, founder bios, recent coverage.
Ambassadors
Lead your state →
The kit, in action — per-state regional reps.
Sponsors
Back the count →
For Albanian-American businesses + diaspora institutions.
Hashtag
#CountMeAlbanian
Handles
- @countmealbanian · Instagram
- @countmealbanian · TikTok
- Count-Me-Albanian · Facebook
- national-albanian-registry-usa · LinkedIn