SoCal Softwash Plus

SoCal Softwash Plus is an exterior-cleaning company based in Torrance, CA, in the South Bay. The business handles soft washing, pressure washing, window cleaning with deionized water systems, solar panel cleaning, and roof cleaning for both residential and commercial customers across the South Bay, greater Los Angeles, and Orange County.

The shop is built around soft washing rather than high-pressure blasting. As the owner has explained in local press, the goal is to remove mold, mildew, algae, and buildup without harming paint, roofing, or other delicate exterior materials — a slower, more careful approach meant to extend the life of a building's exterior. The same attention to detail carries over from single-family homes to larger commercial and industrial jobs.

The business is run by Irma Seferi, an Albanian immigrant entrepreneur in Southern California who was profiled by VoyageLA in a feature titled "Meet Irma Seferi of SoCal Softwash Plus." That interview lays out her path from Albania to building an exterior-cleaning company in the South Bay, and it remains the main narrative record of the business in local media.

Day to day, SoCal Softwash Plus operates through its Yelp page, a Yahoo Local listing, and active Facebook and Instagram accounts (@socal_softwash_plus), where job photos of driveways, house exteriors, roofs, and solar panels document ongoing work across Southern California. Within the National Albanian Registry, it stands as an Albanian-owned trades business serving the Los Angeles metro.